We create interactive journals that empower individuals to lead healthier and happier lives. In pursuit of our objectives, we are searching for a professional to spearhead our influencer, PR, and audience-building initiatives, all of which are pivotal in supporting our marketing and business goals.
Candidate Profile
The ideal candidate will possess a blend of creativity, resourcefulness, and a results-driven mindset. Our aspirations are high, with ambitious audience and engagement targets, making it imperative for this professional to orchestrate programs that yield tangible outcomes.
Key Qualifications
- Profound expertise in influencer outreach and program management
- PR prowess, encompassing news story positioning, pitching, and diligent follow-through
- In-depth knowledge of best practices for cultivating and engaging audiences through various social media channels
- The ability to shape strategies and propose solutions that align with our business objectives
- A data-driven approach to achieving audience growth, engagement, traffic, and conversion goals
- Strong organizational acumen, adept at project coordination and management
- Self-driven and capable of taking ownership of projects, whether working independently or collaboratively within a team
- Exceptional communication skills, including fluency in written and spoken English
Desirable Skills and Experience (not required, but very helpful)
- Established connections within the influencer and press domains (an extensive network)
- Proficiency in copywriting
- Basic design skills
- Prior involvement in supporting Kickstarter or Indiegogo campaigns
Key Responsibilities
- Staying abreast of the latest trends and best practices in influencer and PR marketing
- Collaborating with internal stakeholders to formulate influencer marketing, PR, and social media strategies aligned with our audience growth and engagement objectives
- Managing all facets of influencer relationships, encompassing contract negotiations, content planning, and feedback provision
- Delivering regular reports on the performance of influencer and PR campaigns
- Nurturing and fostering connections with targeted journalists, pitching stories, and ensuring product mentions in the highly-coveted US market
- Cultivating enduring and valuable relationships within your press network and with selected press representatives.
Of Special Interest
We hold a particular interest in candidates who have directly contributed to creating and expanding audiences, whether as brand advocates or influencers, within the realms of self-help and mental wellness.
To be considered, please submit your application along with client references, work samples, and responses that align with the requirements outlined above to careers@thankable.co.